What a fab gift shop!
A great gift shop in Suffolk
The Parsley Pot, based in Bury St. Edmonds, Suffolk offers a fabulous collection of giftwares, homewares and toys from suppliers such as Jellycat Toys , Willow Tree and Emma Bridgewater . The website at www.theparsleypot.com offers visitors a visual treat with clear imagery, subtle use of colour and a well laid out navigation system with great use of white space.
The website offers free delivery on all items, always a good idea to increase conversions on-site, and unlike many other websites there is a great deal of information available about the shop and items available on the homepage in plain text so people can actually read it!
Going through to the category level, again great use of white space is evident, with highlighting of the products and short descriptions being used to supplement visual appeal and to draw the eye to the products.
The product level fares even better, with clear ‘add to basket’ button and information on every product page about delivery, returns and secure shopping as well as information about the actual products being offered. All in all this is a great gift shop with a quality feel to the website.